Successful advertisers have long extolled the virtues and benefits of mobile marketing in raising brand awareness and, subsequently, driving brand loyalty. But.
Excerpt from:
Brand Awareness Bolstered By Mobile Marketing
Some of us would argue TV is just as powerful as mobile on the “emotion” scale, and that lumping “print” in the same category as ‘TV” makes no sense. Print is a “lower emotion” channel, compared to TV or even radio. …
Here is the original post:
IP Carrier: Is Mobile Marketing the "Best" Advertising Channel?
Some of us would argue TV is just as powerful as mobile on the “emotion” scale, and that lumping “print” in the same category as ‘TV” makes no sense. Print is a “lower emotion” channel, compared to TV or even radio. …
More here:Â
IP Carrier: Is Mobile Marketing the "Best" Advertising Channel?
Brief description of the day I am running soon on socila media and mobile marketing and communications strategy.
Original post:
Social media and mobile bootcamp | SMLXL – Engagement Marketing …
I found a interesting video today on the history of Mobile Phones. It is more fascinating that I thought it is. It talks about how Motorola took the first major step in bringing the mobile devices in late 80s and early 90s. …
The rest is here:Â
History of Mobile Phones — 1985 to Today [Video]
Some of the biggest names in the mobile advertising industry have today announced a group effort to help relief fund-raising in Haiti. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and more have …
The rest is here:
Mobile advertising supergroup forms for Haiti charity
The Mobile Premier Awards announces 48 nominated startups to the Mobile Premier Awards in Innovation: The best grassroots startup innovation chosen by their peers in partnership with MobileMonday, the global community of mobile …
Read the rest here:
Mobile Premier Awards Nominees
The Mobile Premier Awards announces 48 nominated startups to the Mobile Premier Awards in Innovation: The best grassroots startup innovation chosen by their peers in partnership with MobileMonday, the global community of mobile …
Read the original post:Â
Mobile Premier Awards Nominees
A lot of coverage has been given to mobile phones recently, especially with Google’s Nexus One looming, the ongoing battle of platforms and the continuing onslaught of the iPhone.
See the original post here:
Q&A: Cisco's Zoe Sands talks about mobile marketing | Blog …
The company that brought the world BMW Films and the eight part branded entertainment series “The Hire”, is now partnering with mobile technology provider Clip in Touch to engage their audience in a new way. The technology for this type …
See the rest here:
BMW launches world-first: personalized mobile video advertising …